The warm-up.
Short, practical pieces on how AI assistants decide which gyms to recommend, and what you can do about it.
How personal trainers and coaches can show up in AI answers
The solo professional's playbook for AI visibility. Your own website, Person and LocalBusiness schema together, consistent details, and proof beyond your own pages.
Read it ReferenceStructured data for fitness venues: the complete ExerciseGym and HealthClub guide
Which schema types fit which fitness business, the fields that matter, a complete JSON-LD example to adapt, how to validate it, and the errors to avoid.
Read it Playbookllms.txt for gyms and studios: what it is and how to add it in 10 minutes
The plain text file that hands AI assistants a clean summary of your gym. What to include, a complete example, the mistakes to avoid, and how to check it works.
Read it ExplainerWhy fitness studios are invisible to AI (and it is rarely the content)
Most invisible studios have decent websites and real followings. The causes are technical, they are identifiable, and most owners have never been shown them.
Read it ChecklistThe gym website checklist for 2026: built for members, readable by AI
The pages, the technical layer, and the off-site work a gym website needs in 2026, written so an owner can hand it straight to their web person.
Read it ExplainerGrounded or from memory: the two ways AI answers fitness questions
Some AI engines search the web live before they answer. Others reply from what they learned in training. Each mode rewards different work from a gym.
Read it GuideGEO for fitness businesses: the 7 fixes that matter
Generative engine optimisation for gyms, studios, and trainers, reduced to the seven fixes that actually move AI recommendations, in the order to do them.
Read it PlaybookIs your gym recommended by ChatGPT? The 5-minute check
The exact questions to put to ChatGPT and Perplexity, how to read what comes back, and what it means when your gym is missing from the answer.
Read it DataWhat people ask AI before joining a gym
People do not ask AI for "gyms near me." They ask specific, situational questions. Here are the patterns, and why they decide whether your gym gets recommended.
Read it PlaybookThe schema every studio forgets to add
Schema markup is how you hand an AI assistant the facts in a form it can trust. The fields gyms and studios most often miss, and how to get them right.
Read it GuideWhy AI recommends the chain, not your independent gym
AI assistants default to the national chain because it is easier to read, not because it is better. How an independent gym wins the recommendation back.
Read itFind out where you rank.
Drop your gym site. We run a real audit and send back your score, plus the three biggest things holding you back right now.
- How AI assistants describe and recommend you today.
- The competitors ranked above you.
- The three biggest fixes, in priority order.