The Visibility Audit
The starting line. We measure exactly how AI assistants see your gym today, score it, and hand you the reasons behind every number.
What the audit actually does
People no longer scroll ten links to find a gym. They ask ChatGPT for the best place to train near them, ask Perplexity for a good PT for beginners, or read the AI summary at the top of Google. In each case the assistant returns a short list of names. The audit answers one question: is your gym on that list, and if not, why not.
We run fifty two questions across ChatGPT, Perplexity, Claude, and Google AI, the kinds of questions your prospects really ask. We record how often you are named, how accurately you are described, whether you are cited as a source, and which competitors come up ahead of you. Then we turn that into a single visibility score you can act on.
Built for an owner, not a developer
The report is written in plain language. You see where you stand, where the gaps are, and what to fix first, ranked by impact rather than effort. No jargon, no fifty page export you need an agency to read for you.
What you get
- 01Your visibility score. One number, across the four assistants, with the method shown.
- 02Named versus missing. Where you appear, where you are skipped, and how you are described.
- 03The competitor set. The gyms ranked ahead of you, and what they have that you do not.
- 04A prioritised fix list. The handful of changes that move the score the most.
About the Visibility Audit
What is the Visibility Audit?
It is a structured check of how AI assistants see your gym. We run fifty two questions across ChatGPT, Perplexity, Claude, and Google AI, the kind of questions people ask before they join, and score how often you are named, how accurately you are described, and whether you are cited as a source. The result is a single visibility score with the specific reasons behind it.
Which AI assistants do you check?
We check the assistants people actually use to find a place to train, including ChatGPT, Perplexity, Claude, and Google AI Overviews. As new assistants gain real usage, we add them to the same process so the audit keeps reflecting how people search now.
Why is my gym invisible to AI assistants?
Usually because the information an assistant needs is missing, unclear, or inconsistent. Common causes are a timetable trapped in an image or a booking widget, no structured data for hours and location, trainer and class details that disagree across the web, and thin pages a machine cannot parse. Assistants recommend places they can read with confidence, so anything unclear gets skipped.
What do I get at the end of the audit?
You get your visibility score, a breakdown of where you are named and where you are missing, the competitors that come up ahead of you, and a prioritised list of fixes ordered by impact. It is written in plain language for an owner or manager, not a technical report you need an agency to translate.
Is AI visibility the same as ranking on Google?
They overlap but they are not the same. Good SEO helps, because both Google and AI assistants reward clear, well structured information. AI visibility goes further: it focuses on whether an assistant can confidently understand and recommend your gym inside a generated answer, which depends on schema, entity signals, and machine readable class and review data, not only on keyword ranking.
Find out where you rank.
Drop your gym site. We run a real audit and send back your score, plus the three biggest things holding you back right now.
- How AI assistants describe and recommend you today.
- The competitors ranked above you.
- The three biggest fixes, in priority order.